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Often the most difficult step in the marketing research process is:
Sterilization
A process designed to eliminate or kill all forms of microbial life, including bacteria, viruses, fungi, and spores, typically by means of heat, chemicals, irradiation, or filtration.
Sterile Areas
Zones in a medical facility designed to be free from microorganisms to prevent infection.
Critical Item
An essential or highly important element, object, or factor in a particular context or situation.
Endoscope
A medical instrument consisting of a long, thin, flexible tube with a light and a video camera, used to view the interior of a hollow organ or cavity in the body.
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