Quantitative Research

question 69

Multiple Choice

Quantitative research:

• A) Involves structured responses that can be summarized.
• B) Is not a good method for measuring consumer attitudes and opinions.
• C) Mainly uses small samples of respondents.
• D) Is only possible by using a mail survey.
• E) Relies on open-ended responses to survey questions instead of multiple-choice responses.

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Definitions:

Competitive Products

Goods or services that rival others in the same market, often through differentiation in features, pricing, quality, or brand reputation.

Test Marketing Phase

A stage in product development where the product is marketed on a limited scale to assess consumer reaction.

Panel Data

Information collected from a group of consumers.

Home Scanning Device

A device used by consumers to scan barcodes of purchased goods at home, often for inventory tracking, price comparison, or participating in market research surveys.