Quantitative Research

question 69

Multiple Choice

Quantitative research:

• A) Involves structured responses that can be summarized.
• B) Is not a good method for measuring consumer attitudes and opinions.
• C) Mainly uses small samples of respondents.
• D) Is only possible by using a mail survey.
• E) Relies on open-ended responses to survey questions instead of multiple-choice responses.

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Definitions:

Controls

Mechanisms or procedures established by an organization to direct, regulate, or manage its activities, operations, or systems to ensure accuracy, efficiency, and compliance.

Shareholders

Individuals or entities that own shares in a company, giving them ownership interests and possibly influencing the company's decisions.

Profit

represents the financial gain obtained when the revenue from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.

Stakeholders

Individuals, groups, or organizations that have an interest or stake in the outcomes of a company's actions, decisions, and policies, including employees, customers, investors, and communities.