The First Thing a Marketing Manager Should Do If One

question 61

Multiple Choice

The first thing a marketing manager should do if one of his firm's products drops in sales volume is:

• A) conduct a survey to see what is wrong.
• B) define the problem.
• C) set research priorities.
• D) do a situation analysis.
• E) interview representative customers.

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Definitions:

Independent Contractor

is an individual or business that provides services to another entity under a contract for services, rather than as an employee.

Obligations

Duties or responsibilities that an individual or entity is legally or morally bound to perform or fulfill, potentially subject to legal enforcement.

Employment Relationship

The legal link between employers and employees wherein employees agree to perform certain tasks in exchange for compensation.

Automobile Accident

A collision involving one or more vehicles, which can result in property damage, personal injury, and sometimes fatalities.