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Many needs are culturally (or socially) learned.
Bounded Rationality
The concept that decision-making is limited by the information, cognitive limitations, and time constraints.
Opportunity Cost
The cost of foregone alternatives when one option is chosen over another, essentially the benefits you could have received by taking an alternative action.
Marginal Benefit
The increased benefit derived from the utilization of one more unit of a good or service.
Marginal Cost
The cost added by producing one additional unit of a product, focusing on changes in overall cost with slight increases in production.
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