The Two Basic Methods for Obtaining Primary Information About Customers

question 79

Multiple Choice

The two basic methods for obtaining primary information about customers are

• A) defining and analyzing.
• B) questioning and observing.
• C) intranet and data from private research organizations.
• D) marketing information systems and cost data.
• E) Internet search and library search.

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Definitions:

Shunt Motor

A motor that contains only a shunt field winding.

Square Wave Voltage

An electrical signal that switches instantaneously between two levels, used for digital communication, characterized by its distinct, non-variable high and low states.

DC Average

The average value of a direct current (DC) over a period of time, often used to describe power or signal levels.

Positive Pulses

Electrical signals that transition from a lower to a higher voltage level, typically representing a binary '1' in digital circuits.