Which of the Following Is NOT a Good Example of the Observation

question 245

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B) A drugstore installs optical scanners at its checkout counters.
• C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D) A store manager studies videotapes of consumers shopping in the store.
• E) All of the above are good examples of observation research.

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Definitions:

Parallel

Existing or occurring in a similar, concurrent manner without intersecting or meeting.

Power Dynamics

The ways in which power is distributed and exercised within relationships, groups, or societies, affecting decisions, behaviors, and outcomes.

Relationship Of Choice

Interpersonal relationship you choose to initiate, maintain, and perhaps terminate.

Teammate

A member of the same team or group, working together towards a common goal.