Which of the Following Is NOT a Good Example of the Observation

question 245

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B) A drugstore installs optical scanners at its checkout counters.
• C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D) A store manager studies videotapes of consumers shopping in the store.
• E) All of the above are good examples of observation research.

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Definitions:

Investors

Individuals or entities that allocate capital with the expectation of receiving financial returns.

Manufacturing

The process of converting raw materials or components into finished goods through the use of tools, human labor, machinery, and chemical processing.

Retailing

The selling of goods or services directly to consumers, typically in small quantities.

Wholesaling

The business practice of selling goods in large quantities at lower prices to retailers or other entities, who then sell them to end consumers.