One of the Major Disadvantages of the Focus Group Interview

question 115

Multiple Choice

One of the major disadvantages of the focus group interview approach is that

• A) ideas generated by the group can't be tested later with other research.
• B) it is difficult to measure the results objectively.
• C) it is difficult to get in-depth information about the research topic.
• D) there is no interviewer, so the research questions may not be answered.
• E) once the interview is over there is no way for a marketing manager who was not there to evaluate what went on.

---

Definitions:

Driving While Black

Refers to the racial profiling and discriminatory practice of law enforcement officers targeting African American drivers for traffic stops and searches without evidence of wrongdoing.

Social Cue

Signals and signs that guide social interactions by indicating the behaviors and responses expected in certain contexts.

Stereotype

A widely held but oversimplified and generalized belief about a particular category of people or things.

Conflict Theory

A perspective that views social life as a competition, with social groups struggling over resources and power, leading to social change.