Quantitative Research

question 69

Multiple Choice

Quantitative research:

• A) Involves structured responses that can be summarized.
• B) Is not a good method for measuring consumer attitudes and opinions.
• C) Mainly uses small samples of respondents.
• D) Is only possible by using a mail survey.
• E) Relies on open-ended responses to survey questions instead of multiple-choice responses.

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Definitions:

Differentiate Products

To differentiate products means to make them distinct from competitors' offerings through unique features, quality, or branding, to attract specific customer segments.

Pure Competitors

Firms within a market where numerous sellers offer highly similar products, ensuring no single company has control over the market price.

R&D

Research and Development, which refers to the activities companies undertake to innovate and introduce new products or services.

Innovation

The process of translating an idea or invention into a good or service that creates value and for which customers will pay.