A Firm Intends to Use an Online Survey Questionnaire in a Marketing

question 195

Multiple Choice

A firm intends to use an online survey questionnaire in a marketing research project. Compared to a mail survey:

• A) feedback will likely be faster online.
• B) the response rate will likely be lower online.
• C) respondents will likely be younger and better educated online.
• D) costs will likely be less online.
• E) all of the above.

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Definitions:

Social Welfare Policy

Regulations, laws, and guidelines designed to improve the well-being of the population, especially the most vulnerable.

Laws And Regulations

The body of rules, statutes, and guidelines enacted by legislative bodies or regulatory agencies governing behavior, activities, and standards in a society or industry.

Social Programs

Government or private initiatives designed to promote social welfare and improve living conditions for individuals and communities, often focusing on health, education, and income support.

General Systems Theory

An interdisciplinary study of systems as they relate to one another within a larger, more complex system.