Procedures That Develop and Analyze New Information to Help Marketing

question 175

Multiple Choice

Procedures that develop and analyze new information to help marketing managers make decisions are called:

• A) marketing research.
• B) statistical techniques.
• C) operational planning.
• D) strategy planning.
• E) sample building units (SBUs).

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Definitions:

Cyberbullying

The use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature.

Digital Media

The varied forms of media content and services delivered digitally, including websites, social media, ebooks, and online videos.

Hostile Messages

Communications intended to harm, offend, or create a negative atmosphere.

Condom

A thin rubber sheath worn on a man's penis during sexual intercourse as a contraceptive or as a protection against infection.