Which of the Following Is Usually the Most Expensive Way

question 14

Multiple Choice

Which of the following is usually the most expensive way to collect data from consumers?

• A) Telephone surveys
• B) E-mail surveys
• C) Online surveys
• D) Mail surveys
• E) Personal interviews

---

Definitions:

Affect-Cost Model

A theoretical framework explaining how emotions influence decision-making, particularly the evaluation of costs and benefits in social interactions.

Social Blunders

Mistakes or awkward situations created in social contexts due to misunderstanding or inappropriate behavior.

Diffusion of Responsibility

A socio-psychological phenomenon where individuals are less likely to take action or feel a sense of personal responsibility in the presence of a large group.

Unconscious

Pertaining to the part of the mind that is not currently in focal awareness and holds thoughts, memories, and desires beyond immediate consciousness.