The Observing Method in Marketing Research

question 101

Multiple Choice

The observing method in marketing research:

• A) uses personal interviews.
• B) may require customers to change their normal shopping behavior.
• C) is used to gather data without consumers being influenced by the process.
• D) is not suitable for obtaining primary data.
• E) All of the above.

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Definitions:

Functions

The roles or activities that an individual, group, or thing is expected to perform or fulfill.

Persuade

To convince someone to do or believe something through reasoning or argument.

Proposal

A document that offers a solution to a problem or a course of action in response to a need.

Audience

The group of people who watch, read, or listen to something, especially a show, movie, or speech.