Two Similar Groups of Consumers Are Shown Different Magazines Which

question 154

Multiple Choice

Two similar groups of consumers are shown different magazines which include the same ad. Then each consumer is asked questions about the advertised product. This seems to be a description of

• A) the experimental method.
• B) a set of focus group interviews.
• C) a consumer panel research project.
• D) a set of personal interviews.
• E) None of the above.

---

Definitions:

Gay and transgender employees

Workers who identify as homosexual or whose gender identity differs from the sex they were assigned at birth, and who may face specific legal protections or challenges in the workplace.

West Fertilizer Company

An American company that operated a fertilizer business in Texas, known for a significant explosion incident in 2013.

Chemical Facilities

Industrial or commercial sites where chemicals are produced, processed, or stored.

Federal Government

The national government of a federal country, such as the United States, which has specific powers granted by the Constitution, distinct from state governments.