Once Marketing Managers Use a Marketing Information System (MIS), They

question 153

True/False

Once marketing managers use a marketing information system (MIS), they are eager for more information.

Distinguish between innate and learned behaviors in humans and animals.

Identify the role of incentives in motivation.

Discuss the interplay between nature and nurture in shaping motivation.

Understand the concept of physiological needs creating aroused states that drive behavior.

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Definitions:

Drive-Reduction Theory

A psychological concept suggesting that motivation arises from biological needs that push organisms to seek homeostasis through reducing drives stemming from those needs.

Tension

The physical or emotional strain caused by conflicting or demanding circumstances.

Stability

The condition of being resistant to change or variation, often used in psychological contexts to refer to emotional or mental consistency.

Primary Drives

Basic, instinctual drives that motivate behaviors necessary for survival, such as hunger, thirst, and avoidance of pain.