Which of the Following Statements About Marketing Research Is FALSE

question 94

Multiple Choice

Which of the following statements about marketing research is FALSE?

• A) A low response rate may affect the accuracy of results.
• B) Managers never get all the information they would like to have.
• C) Getting more or better information is not always worth the cost.
• D) Because of the risks involved, marketing managers should never base their decision on incomplete information.
• E) A marketing manager should evaluate beforehand whether research findings will be relevant.

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Definitions:

Annum

A term referring to a year, often used in financial contexts to describe periods of time related to investments or contracts.

Variable Interest Rate

An interest rate that can fluctuate over time based on underlying benchmarks or indexes.

Accrued Interest

Interest that has been incurred but not yet paid, typically referring to the interest accumulating on a bond or loan between payment periods.

Equivalent Payment

A payment amount that equates the present value of two or more different payments.