At the Step When Data Are Interpreted, a Marketing Manager

question 167

Multiple Choice

At the step when data are interpreted, a marketing manager should:

• A) leave it to the technical specialists to draw the correct conclusions.
• B) realize that statistical summaries from a sample may not be precise for the whole population.
• C) know that quantitative survey responses are valid, but qualitative research may not be valid.
• D) be satisfied with the sample used as long as it is large.
• E) All of the above are correct.

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Definitions:

Adjacent Lake

A lake that is situated next to or very close to another geographical feature or area, often sharing ecological or hydrological characteristics.

Hostile Indians

A term historically used to describe Native American groups that resisted European and American expansion and policies, now considered outdated and offensive.

Southeastern Europe

A geographic region in Europe, including countries such as Greece, Bulgaria, and Romania.

Southeast Asia

A geographic region in Asia that includes countries such as Thailand, Vietnam, Singapore, Indonesia, and the Philippines, characterized by diverse cultures and languages.