Darrell Everwine Read a Review About a New Computer Program

question 22

Multiple Choice

Darrell Everwine read a review about a new computer program that appealed to him very much. He decided to try to find the program. However, the new program was in short supply-although other brands with similar features were available. Darrell had to try seven shops before he finally found the program in stock. For Darrell, this program achieved brand:

• A) preference.
• B) insistence.
• C) rejection.
• D) nonrecognition.
• E) recognition.

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Definitions:

Accidental Discovery

The process of finding something important or useful without actively searching for it, typically resulting in unexpected innovation or knowledge.

Prospective Business Owners

Individuals who are considering starting or purchasing a business.

Social Networking Sites

Online platforms that enable users to create public profiles, share content, and connect with other users for social or professional interaction.

Competitive Edge

An advantage a company has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.