After Identifying Its Key Customers in Terms of Profitability, a Firm

question 240

Multiple Choice

After identifying its key customers in terms of profitability, a firm can look to see what similar characteristics those current customers have. Then, it can try to find prospective new customers who exhibit characteristics similar to its current customers. What type of research analysis is most likely to prove fruitful in identifying these new prospects?

• A) ISO 9000
• B) Resident buyer codes
• C) NAICS codes
• D) Intermediary codes
• E) JIT codes

---

Definitions:

Breakeven Analysis

A financial calculation to determine the number of products or services a company must sell to cover its costs.

Cumulative Dollar Value

The total monetary value of something accumulated over time.

Investment

The action or process of allocating resources, usually money, with the expectation of generating an income or profit.

Custom-Write

The process of writing content or software based on the specific requirements of a client or a project.