Which of the Following Is an Ethical Problem in Marketing

question 148

Multiple Choice

Which of the following is an ethical problem in marketing research?

• A) A researcher does not disclose problems that occurred during consumer interviews.
• B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
• C) A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints.
• D) A researcher deliberately withholds details about how a research study was conducted.
• E) All of the above.

Understand the fundamental principles of game theory.

Comprehend the concept of dominant strategy and equilibrium in game theory.

Recognize the specifics of a prisoners' dilemma situation and its outcomes.

Identify the role of repeated play in overcoming dilemmas in game theory.

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Definitions:

Average Variable Cost

The unit cost of producing each product, calculated by dividing the variable costs (costs that vary with output) by the number of units produced.

Long Run

A period of time in which all factors of production and costs are variable, allowing for adjustments in all inputs and outputs.

Long-Run Supply Curves

A graphical representation showing the relationship between the price of a good and the quantity supplied over a longer period, considering adjustments in factors of production.

Purely Competitive

A market structure characterized by many buyers and sellers, all of whom are price takers offering homogenous products.