Examlex
When a variety of information sources are readily available in new-task buying, a buyer is much less likely to use a trusted source.
Product
Any item or service that is created through a process and is intended to be supplied to a market to satisfy a want or need.
Fixed Costs
Expenses that do not change in total despite fluctuations in the volume of goods or services produced.
Sunk Costs
Costs that have already been incurred and cannot be recovered or changed, which should not influence future business decisions.
Opportunity Costs
The value of the best alternative forgone in making any decision, representing the benefits that could have been received from that alternative.
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