In a Buying Center, Which of the Following Are Likely

question 35

Multiple Choice

In a buying center, which of the following are likely to be influencers?

• A) Purchasing managers who arrange the terms of the sale.
• B) People who supply information for evaluating alternatives.
• C) People who have the power to select or approve suppliers.
• D) People who control the flow of information.
• E) Purchasing managers who shield users or other deciders.

---

Definitions:

Market Price

The current price at which an asset or service can be bought or sold, determined by supply and demand.

Black Market

An illegal trading environment where goods or services are exchanged outside of government-sanctioned channels.

Price Controls

Government-imposed limits on the prices charged for goods and services, typically to control inflation or to ensure affordability.

Rent Control

Government-set price ceiling on rent.