After Identifying Its Key Customers in Terms of Profitability, a Firm

question 240

Multiple Choice

After identifying its key customers in terms of profitability, a firm can look to see what similar characteristics those current customers have. Then, it can try to find prospective new customers who exhibit characteristics similar to its current customers. What type of research analysis is most likely to prove fruitful in identifying these new prospects?

• A) ISO 9000
• B) Resident buyer codes
• C) NAICS codes
• D) Intermediary codes
• E) JIT codes

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Definitions:

Logic

The study of reasoning and argumentation, focused on understanding the principles and criteria of valid inference and demonstration.

Premises

Statements or propositions that are assumed to be true and from which a conclusion is drawn in an argument.

Conclusion

The end result or outcome of an argument or a process.

Explanation

A statement or account that makes something clear by describing the causes, context, or details behind a situation or phenomenon.