After Identifying Its Key Customers in Terms of Profitability, a Firm

question 240

Multiple Choice

After identifying its key customers in terms of profitability, a firm can look to see what similar characteristics those current customers have. Then, it can try to find prospective new customers who exhibit characteristics similar to its current customers. What type of research analysis is most likely to prove fruitful in identifying these new prospects?

• A) ISO 9000
• B) Resident buyer codes
• C) NAICS codes
• D) Intermediary codes
• E) JIT codes

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Definitions:

Alkenes

Hydrocarbons containing at least one carbon-carbon double bond, with general formula CnH2n.

IUPAC Name

The methodical labeling of chemical substances as suggested by the International Union of Pure and Applied Chemistry, to guarantee uniformity and clear understanding in the naming of chemicals.

Alkene

Hydrocarbons characterized by the presence of at least one double bond within the molecule, contributing to their chemical reactivity.

1,2-Dimethylcyclohexene

An organic compound derived from cyclohexene, characterized by the presence of two methyl groups attached to the first and second carbon atoms of the cyclohexene ring.