When a Consumer Actually Purchases a Particular Product It Is

question 85

Multiple Choice

When a consumer actually purchases a particular product it is the direct result of a

• A) need.
• B) want.
• C) drive.
• D) desire for physical well-being.
• E) None of the above is more true than the others.

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Definitions:

Cultural Characteristic

Traits or qualities that define the social practices, norms, arts, beliefs, and other human endeavors considered characteristic of a specific group or society.

Toughness

The quality of being strong and durable, also referring to the ability to endure hardship or stress without compromising one's character.

Cultural Differences

Variations in the beliefs, values, customs, and behaviors that exist among groups of people from different backgrounds or societies.

Personality

The unique set of emotional, thought, and behavioral patterns that define an individual.