When Studying Consumer Needs, a Marketer Should

question 177

Multiple Choice

When studying consumer needs, a marketer should:

• A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
• B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
• C) realize that he or she cannot create needs, merely identify them.
• D) all of the above.
• E) none of the above.

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Definitions:

Terminal Cash Flow

The final net cash flow in a series of cash flows, representing the net amount received or paid at the conclusion of a project or investment period.

Annual Operating Cash Flows

The amount of cash generated by regular business operations in a given year.

Initial Investment Cost

The total amount of money needed to start a project, purchase an asset, or invest in a financial instrument.

Operating Working Capital

Current assets minus current liabilities, reflecting a company's efficiency and short-term financial health in its operations.