When Dealing with Consumer Attitudes, Marketers Should Know That

question 272

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

• A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B) consumer attitudes tend to be enduring.
• C) attitudes are very good predictors of how people will behave.
• D) all of the above.
• E) none of the above.

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Definitions:

Intellectual Disability

A condition characterized by significant limitations both in intellectual functioning and in adaptive behavior, which covers many everyday social and practical skills.

IQ Score

A measure of a person's cognitive abilities in relation to their age group, often used to assess intellectual potential and capacity.

Intellectual Disability

A developmental condition characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers a range of everyday social and practical skills.

IQ Score

A measure of a person's cognitive abilities compared to the population, typically derived from standardized tests.