Needs, Benefits Sought, Attitudes, Motivation, and Even How a Consumer

question 145

True/False

Needs, benefits sought, attitudes, motivation, and even how a consumer selects certain products all vary depending on the purchasing situation.

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Definitions:

William James

An American philosopher and psychologist, often referred to as the "Father of American psychology," known for his work in pragmatism and functional psychology.

Functionalist

Pertains to a perspective in sociology and psychology that emphasizes the importance of the roles that elements of society or cognition serve.

Psychology

The scientific study of the mind and behavior, examining how individuals think, feel, and act both as individuals and within groups.

Structuralism

Structuralism is a theoretical paradigm in psychology and other social sciences that emphasizes the analysis of underlying structures in cultural products, human thought, and behavior.