Carmela Sanchez Is Planning to Buy a Pair of Running

question 40

Multiple Choice

Carmela Sanchez is planning to buy a pair of running shoes. Recently, she has been noticing more Adidas advertising in magazines. This is an example of:

• A) a physiological need.
• B) dissonance.
• C) need satisfaction.
• D) selective exposure.
• E) a consumer expectation.

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Definitions:

Empowerment

The process of giving individuals or groups the power and resources to make decisions, take actions, and affect change.

Tangibles

Physical items or properties that can be seen, touched, and quantified, as opposed to intangible assets like patents or trademarks.

Service Quality

The evaluation of how well a delivered service meets or exceeds customers' expectations and needs.

Performance Gap

The difference between the actual performance of an organization and its potential or desired performance.