With Respect to Culture and Consumer Behavior

question 80

Multiple Choice

With respect to culture and consumer behavior,

• A) culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people.
• B) culture may exert many subtle influences on other aspects of consumer behavior.
• C) different cultural subgroups are likely to require different marketing mixes.
• D) all of the above are correct.
• E) none of the above is correct.

---

Definitions:

Depression

A severe and prolonged downturn in economic activity, characterized by significant declines in GDP, high unemployment, and deflation, more extreme than a recession.

Prosperity

A state of flourishing, success, or good fortune, especially in financial terms.

Other-Things-Equal Assumption

The assumption that factors other than those being considered are held constant; ceteris paribus assumption.

Variables

Elements, features, or factors that are subject to change within a mathematical formula, experiment, or statistical analysis.