Dissonance Is

question 263

Multiple Choice

Dissonance is:

• A) a type of cue.
• B) a form of laziness commonly observed among low-income consumers.
• C) a type of positive reinforcement.
• D) tension caused by uncertainty about the rightness of a decision.
• E) none of the above.

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Definitions:

Marketing Concept Era

A period in marketing history during which businesses began to focus on meeting the needs and wants of consumers as a way to differentiate themselves from competitors.

Consumerism Era

A period characterized by the emphasis on consumer rights, the proliferation of goods and services, and the increase in consumption as a part of the economy.

Sales Era

A period in the history of marketing, roughly from the early to mid-20th century, characterized by a focus on selling products through aggressive sales techniques.