In the _____ Step of the Adoption Process, a Consumer

question 348

Multiple Choice

In the _____ step of the adoption process, a consumer begins to give the product a mental trial by applying it to his or her personal situation.

• A) interest
• B) confirmation
• C) trial
• D) decision
• E) evaluation

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Definitions:

New-Product Pipeline

The process and stages that a new product goes through from conception to commercialization, including ideation, development, and launch.

Innovation

The process of creating new ideas, products, or methods, which bring about significant improvements or competitive advantage.

Product-Development

The process of bringing a new product or service to the market, from the initial idea through design, development, testing, and launch.

Number of Ideas

The quantity of concepts or proposals generated during brainstorming sessions or through creative processes, often a metric in innovation and design thinking.