In Developing Marketing Mixes for Consumers in International Markets, Marketing

question 93

Multiple Choice

In developing marketing mixes for consumers in international markets, marketing managers should:

• A) generalize from one culture to another.
• B) use their intuition.
• C) know about the specific social and intrapersonal variables.
• D) follow their beliefs.
• E) All of the above.

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Definitions:

Thalamus

A part of the brain located in the center of the cerebral hemisphere that acts as a major relay station for sensory and motor signals to the cerebral cortex.

Amygdala

A limbic system structure in the brain involved in emotion processing, fear response, and memory.

Autonomic Arousal

Refers to physiological responses not under voluntary control, such as increased heart rate or sweating, often in reaction to stress or stimuli.

Acquired Motives

Motives that are learned throughout life, such as achievement, affiliation, and power, contrasting with biological motives.