"Too Much" Aggregating in Market Segmenting

question 86

Multiple Choice

"Too much" aggregating in market segmenting

• A) ignores the criterion that product-market segments should be substantial.
• B) leaves the firm vulnerable to competitors.
• C) is usually not a very serious error because it results in economies of scale.
• D) A and C are both true.
• E) All of the above are true.

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Definitions:

Bureaucracy

An organizational system characterized by standardized procedures, hierarchical structure, and formal rules, often leading to efficiency at the cost of flexibility.

Span Of Control

The number of subordinates directly reporting to a manager.

Subordinates

Employees or team members who are under the direction and control of a senior manager or supervisor in an organizational hierarchy.

Manager

A person responsible for controlling or administering an organization or group of staff, focusing on achieving goals through directing efforts and resources.