"Too Much" Aggregating in Market Segmenting

question 86

Multiple Choice

"Too much" aggregating in market segmenting

• A) ignores the criterion that product-market segments should be substantial.
• B) leaves the firm vulnerable to competitors.
• C) is usually not a very serious error because it results in economies of scale.
• D) A and C are both true.
• E) All of the above are true.

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Definitions:

Ethical Intensity

The degree of importance given to an ethical issue, determined by its outcomes, probability of effect, concentration of effect, and social consensus.

Ethics in Decision Making

Refers to considering moral principles and values when choosing among different courses of action.

Principles and Rules

Principles and rules refer to the foundational guidelines or norms that govern behavior and practices within various contexts, including personal, social, and professional environments.

Temporal Immediacy

The degree of closeness or immediacy in time, often relating to the urgency or priority of tasks.