When Looking at Demographic Dimensions, Marketers Should

question 24

Multiple Choice

When looking at demographic dimensions, marketers should:

• A) know that it is illegal to segment markets based on membership in some racial or ethnic group.
• B) know that demographics are especially helpful in explaining why specific people buy specific brands.
• C) recognize that demographics can be very useful for estimating the market potential of possible target markets.
• D) understand that ethnic groups are generally homogeneous within.
• E) All of the above are correct.

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Definitions:

Emotional Support

The provision of empathy, concern, encouragement, and love to someone, helping them manage stress or challenges.

Caring

Exhibiting kindness and concern for others, reflecting an attitude of empathy, compassion, and a willingness to help or be there for someone.

Intimacy

Close familiarity or friendship; closeness, often referring to the feeling of emotional connectedness and physical closeness in romantic relationships.

Mutual Emotional

Pertaining to or involving shared feelings or emotions between individuals, often implying reciprocity and a deep connection.