Dimensions That Should Be Looked at When Segmenting Consumer Markets

question 183

True/False

Dimensions that should be looked at when segmenting consumer markets are: geographic location and other demographic characteristics, behavioral needs, urgency to get needs satisfied, and willingness to compare and shop.

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Definitions:

GTP

Guanosine triphosphate, a molecule that provides energy for various cellular processes similar to ATP.

Ion Channel-linked Receptor

A type of receptor protein that allows ions to pass through a channel in the cell membrane when the receptor is activated.

Signal Transduction

A series of molecular events and chemical reactions that convey a signal from a cell's exterior to its interior, resulting in a cellular response.

Phospholipids

A class of lipids that are a major component of all cell membranes as they can form lipid bilayers.