Analysis of Demographic Dimensions

question 287

Multiple Choice

Analysis of demographic dimensions:

• A) is the most important step to successful segmentation.
• B) considers income and sex, but not age.
• C) is the most effective way to identify unmet consumer needs.
• D) can be used along with analysis of other dimensions to identify attractive target markets.
• E) none of the above.

Recognize the significance of early childhood psychoanalytic factors on personality and behavioral outcomes.

Describe Erikson's stages relevant to childhood and adolescence, including autonomy, initiative, industry, and identity stages.

Comprehend the sequence and significance of Freud's psychosexual stages of development.

Understand the critique of psychoanalytical theories, including criticisms related to scientific validity and cultural/gender bias.

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion in a set of values, indicating how spread out the data points are from the mean.

Normally Distributed

A distribution where probabilities are mirrored on either side of the mean, illustrating higher frequency of events near the average.

Life Expectancy

The average number of years that an individual or a certain group of individuals is expected to live, based on statistical averages.

Standard Deviation

A statistic that measures the dispersion or variability of a dataset relative to its mean, indicating how spread out the numbers are.