"Good" Market Segments Should Be Heterogeneous Within and Homogeneous Between

question 197

True/False

"Good" market segments should be heterogeneous within and homogeneous between.

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Definitions:

African Americans

A racial or ethnic group in the United States with ancestry primarily from sub-Saharan Africa.

Afro-Caribbeans

People of African descent living in the Caribbean, or with ancestry linked back to the Caribbean, who share a unique cultural heritage influenced by African, European, and Indigenous cultures.

Political Views

Individual or group ideas and opinions about how a country should be governed, including beliefs on political policies and systems.

UNIA

Universal Negro Improvement Association, a black nationalist fraternal organization founded by Marcus Garvey to promote social, economic, and political freedom.