Ethnic Markets Are Becoming More Important to Marketers Because

question 234

Multiple Choice

Ethnic markets are becoming more important to marketers because

• A) whites are not expected to become a majority until 2050.
• B) the median age of Asian Americans, African Americans, and Hispanics is much higher than that of whites.
• C) the number of ethnic consumers is growing at a much faster rate than the overall society.
• D) they make a clear segment with similar backgrounds and common language, religion, and culture.
• E) the birthrate of Asian Americans, African Americans, and Hispanics is lower than that of whites.

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Definitions:

Entrepreneurial Abilities

The skills and qualities that enable an individual to identify opportunities, allocate resources, and create value or start a business.

Housing Discrimination

The illegal practice of denying an individual or group the opportunity to buy or rent housing based on race, gender, ethnicity, religion, or other protected status.

William Levitt

An American real-estate developer recognized for popularizing the concept of mass-produced suburbia with his development of Levittown.

Suburbanization

The process of population movement from within cities to the outskirts, creating residential and sometimes business developments.