The Number and Types of Competitors a Marketing Manager Must

question 12

Multiple Choice

The number and types of competitors a marketing manager must face-and how they might behave-is called the ______________ environment.

• A) cultural
• B) competitive
• C) economic
• D) political
• E) social

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Definitions:

Double Jeopardy

To place at risk, jeopardize, a person’s life or liberty twice. The Fifth Amendment to the Constitution prohibits a second prosecution for the same criminal offense.

Fourth Amendment

An amendment to the United States Constitution that protects individuals against unreasonable searches and seizures by the government.

Searches

The process of looking carefully in order to find something, especially in legal contexts, it often refers to a systematic examination by authorities to find evidence.

First Amendment

A part of the United States Constitution that protects freedoms concerning religion, expression, assembly, and the right to petition.