Which Is the First Step in Market Segmentation

question 20

Multiple Choice

Which is the first step in market segmentation?

• A) Finding one or two demographic characteristics to divide up the whole mass market.
• B) Clustering people with similar needs into a market segment.
• C) Naming a broad product-market of interest to the firm.
• D) Evaluating market segments to determine if they are large enough.
• E) None of the above.

---

Definitions:

Appropriated Retained Earnings

Portion of retained earnings that a company reserves to be used for specific purposes or to meet future obligations.

Financial Statements

Financial statements are comprehensive reports created from a company's accounting records, presenting the financial performance and position at a specific point in time.

Treasury Stock

Shares of a company's own stock that it has reacquired from shareholders and holds in its treasury.

Stockholders' Equity

The value remaining in a company after liabilities are deducted from total assets; also known as shareholder's equity.