Ideally, Segmenters Should Start with the Idea That Each Person

question 98

True/False

Ideally, segmenters should start with the idea that each person is "one of a kind" and can be described by a special set of dimensions that may be used to aggregate similar customers together.

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Definitions:

Ethical Behavior

Acting in ways that are consistent with societal norms and expectations for fair, honest, and moral conduct.

Leaders

Persons who guide, direct, or influence others towards achieving specific goals or visions.

Millennials

A generational cohort following Generation X, typically identified as individuals born from the early 1980s to the mid-1990s.

Individualistic

A cultural orientation where the emphasis is on personal independence and the individual's rights are valued over group goals.