Which of the Following Statements About Market Segmentation Is NOT

question 46

Multiple Choice

Which of the following statements about market segmentation is NOT TRUE?

• A) It starts by segmenting broad product-markets.
• B) It involves naming broad product-markets.
• C) A market grid with submarkets can be a visual aid to market segmentation.
• D) It segments broad product-markets in order to develop suitable marketing mixes.
• E) First-time market segmentation efforts often fail.

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Definitions:

Social Power

The ability to influence or control the behavior of others and the outcomes of social situations.

Sociometric Methods

Techniques used to measure social relationships and structures by evaluating attributes like preferences, choices, or personal connections among group members.

Opinion Leaders

Individuals who have the ability to influence the attitudes, behaviors, and opinions of others due to their expertise, position, or personality.

Postural Muscles

Muscles that are primarily responsible for stabilizing the body and maintaining posture.