Effective Market Segmentation Is a Two-Step Process That Starts with Naming

question 128

True/False

Effective market segmentation is a two-step process that starts with naming broad product-markets and then goes on to segmenting these broad product-markets into more homogeneous submarkets.

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Definitions:

Inventory Items

These are goods and materials held by a business for the purpose of resale or as inputs in the production process.

Net Sales

The revenue from sales transactions after deducting returns, allowances for damaged or missing goods, and discounts.

Multiple-Step

A method of preparing an income statement that separates operating revenues and expenses from non-operating ones, showing multiple levels of income calculation.

Single-Step

Single-step is a simplified method of preparing income statements that calculates net income or loss by subtracting total expenses from total revenues in one step.