Segmenting

question 57

Multiple Choice

Segmenting:

• A) is essentially a disaggregating or "break it down" process.
• B) assumes that all customers can be grouped into homogeneous and profitable market segments.
• C) tries to aggregate together individuals who have similar needs and characteristics.
• D) usually results in firms aiming at smaller and less profitable markets.
• E) assumes that each individual should be treated as a separate target market.

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Definitions:

After Copulation

The period following sexual intercourse or mating in animals, which may involve specific behaviors or physiological processes.

Supply Chain

The interconnected network of individuals, organizations, resources, activities, and technologies involved in the production and sale of a product or service.

Supply Chain Management

The oversight and management of the flow of goods and services, including all processes that transform raw materials into final products.

Observable Behaviour

Actions or conduct that can be directly seen or measured, often used in psychological or organizational analysis.