Segmenting

question 57

Multiple Choice

Segmenting:

• A) is essentially a disaggregating or "break it down" process.
• B) assumes that all customers can be grouped into homogeneous and profitable market segments.
• C) tries to aggregate together individuals who have similar needs and characteristics.
• D) usually results in firms aiming at smaller and less profitable markets.
• E) assumes that each individual should be treated as a separate target market.

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Definitions:

Intangible Knowledge

Knowledge that is not easily quantifiable or documentable, often existing in the form of skills, experiences, and organizational practices.

Stakeholder Orientation

An organizational approach that prioritizes the considerations and contributions of all stakeholders in business decision-making and strategy development.

Milton Friedman

An American economist and Nobel laureate who was a leading proponent of free-market capitalism.