The Main Difference Between Naming Broad Product-Markets and Market Segmentation

question 151

Multiple Choice

The main difference between naming broad product-markets and market segmentation is:

• A) naming is a computerized process, while segmentation requires more thought.
• B) naming is concerned with customers, while segmentation is concerned with product features.
• C) naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
• D) naming involves looking for similarities, while segmentation involves looking for differences.
• E) None of the above is true.

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Definitions:

Medicare Taxes

Taxes withheld from employees' paychecks and matched by employers to fund the Medicare program.

Vacation Pay Payable

A liability account representing the amount of vacation pay owed to employees that has not yet been paid.

Current Liability

A financial obligation that a company is required to pay within a year, such as accounts payable, short-term loans, and accrued expenses.

Defined Contribution Plan

A retirement plan in which the employer, employee, or both make contributions on a regular basis, but the future benefit is not predetermined.