A Detailed Customer Database, Containing Past Purchases and Other Segmenting

question 231

Multiple Choice

A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a:

• A) Clustering management system.
• B) Product positioning matrix.
• C) Product differentiation matrix.
• D) Diversification management system.
• E) Customer relationship management system.

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Definitions:

Induced Labor

A medical procedure that stimulates childbirth, initiating contractions before they occur naturally.

Apgar Score

A quick test performed on a newborn baby at 1 and 5 minutes after birth to assess their heart rate, respiration, muscle tone, reflex response, and color, determining the need for further medical assistance.

Cuddliness

The quality of being affectionate and huggable, often used to describe how comfortable and comforting something or someone feels.

Anesthetics

Substances used to induce loss of sensation or consciousness during medical procedures.