A Detailed Customer Database, Containing Past Purchases and Other Segmenting

question 231

Multiple Choice

A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a:

• A) Clustering management system.
• B) Product positioning matrix.
• C) Product differentiation matrix.
• D) Diversification management system.
• E) Customer relationship management system.

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Definitions:

Indirect Method

A way to prepare a cash flow statement where net income is adjusted for changes in balance sheet accounts to calculate cash flow from operating activities.

Net Cash Provided

Net cash provided is the amount of cash generated by a company's operating, investing, and financing activities within a specific period.

Depreciation

The systematic allocation of the cost of a tangible asset over its useful life, representing the asset's consumption and wear and tear.

Financing Activities

Transactions that result in changes in the size and composition of the equity and borrowings of an entity.