The Combined Target Market Approach

question 231

Multiple Choice

The combined target market approach:

• A) tends to focus on small, homogeneous market segments.
• B) aims at several target markets and offers each target market a unique marketing mix.
• C) tries to improve the general appeal of a firm's basic marketing mix rather than tailor it to meet the strongly felt needs of some people.
• D) works well only when each submarket of a product-market has a different demand curve.
• E) All of the above.

---

Definitions:

Transpiration

The process by which moisture is carried through plants from roots to small pores on the underside of leaves, where it changes to vapor and is released into the atmosphere.

Grow Crops

The practice of cultivating plants, especially on a large scale for food or other uses.

Soil Type

Classification of soil based on physical, chemical, and biological properties affecting its use and management.

Farmer

An individual who engages in agriculture, raising living organisms for food or raw materials.