Which of the Following Is NOT Likely to Be a Part

question 114

Multiple Choice

Which of the following is NOT likely to be a part of the segmenting step in market segmentation?

• A) Looking for similarities rather than basic differences in needs.
• B) Naming a broad product-market of interest to the firm.
• C) Clustering people with similar needs into a "market segment."
• D) Determining an appropriate number of segments.
• E) Aggregating individual customers into market segments.

---

Definitions:

\(n + 1\)

Represents the next consecutive integer or element following 'n' in a sequence.

\(\frac { 20 } { n + 1 }\)

A mathematical fraction expressing the relation of the number 20 to one more than some number n.

\(- 4\)

A negative integer, four units less than zero.

\(3 ^ { n }\)

An exponential expression where 3 is the base and \(n\) is the exponent, indicating three raised to the power of \(n\).