The MOST USEFUL Dimensions for Segmenting Markets Are

question 177

Multiple Choice

The MOST USEFUL dimensions for segmenting markets are:

• A) geographic and demographic dimensions.
• B) brand familiarity and consumption patterns.
• C) social class.
• D) benefits sought.
• E) It depends on what product-market one is segmenting.

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Definitions:

Authorized

Having official permission or approval.

Principal

The amount of money originally invested or loaned, upon which interest is calculated, or in agency relationships, the person who empowers an agent to act on their behalf.

Gratuitous Agent

An agent who acts on behalf of another without receiving any compensation for their services.

Paid Agent

A professional or entity compensated to act on behalf of another in a transaction or negotiation.