The "Total Profit" Approach to Evaluating Possible Product-Market Strategic Plans

question 230

Multiple Choice

The "total profit" approach to evaluating possible product-market strategic plans:

• A) is the best approach to use.
• B) cannot be used to compare possible plans unless they are very similar.
• C) may support a plan that is not the most profitable in the short run.
• D) requires only sales forecasts for the life of possible plans.
• E) All of the above are true.

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