If Geographic Location and Other Demographic Characteristics Are Used as Target

question 238

Multiple Choice

If geographic location and other demographic characteristics are used as target market dimensions, which potential strategy decision area is mostly likely to get effected?

• A) Promotion - what potential customers need.
• B) Target markets - size.
• C) Price - what customers might be willing to pay.
• D) Product line assortment.
• E) Product - which features to include.

---

Definitions:

Innovations

The process of translating an idea or invention into goods or services that create value or for which customers will pay.

Service and Products

The combination of tangible goods and intangible services that a company offers to its customers.

High-Speed Color Copier

A device capable of reproducing documents and images quickly in full color.

Competitive Advantage

An advantage or condition that elevates a company's standing above that of its competitors in the business arena.